See a list of some of the best and highly converting WordPress landing page plugins compiled with suggestions from an expert in the landing pages and websites.
Do you have a WordPress website? Are you looking to collect email addresses so you can build your list of subscribers? If the answer is “yes” to both of these questions, then it’s time to find a landing page plugin that can help you convert visitors into subscribers (who eventually become buyers).
A landing page is what you’ll need as a way to welcome new visitors. But you obviously need to take it beyond that. You have a solution to a problem that many people want to solve (but have tried everything at this point with nothing working).
But your solution is different and unique. And you might have a guide you’re offering for free as a stepping stone that gets them closer to the solution. All it takes is a landing page to ensure that your visitors get that guide in exchange for their email address.
If you’re having trouble looking for a high converting WordPress landing page plugins or landing page theme, keep reading. We’ll be unveiling a list of some of our recommendations shortly. But first, let’s dive in and talk a bit about landing pages and the purposes they serve.
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Landing page vs website: What’s the difference?
This is a question that always gets asked nine times out of ten. What’s the difference between a landing page and a website? The answer will actually surprise you.
Believe it or not, you’ll need a website in order to have a landing page. Read that last sentence again. Let’s explain why that is.
Think of your website like it’s your house. Your landing page is like the foyer or front entryway. While there really is no distinct difference between the two, there are purposes that a landing page serves.
Here’s what a landing page is designed to do:
- Gives you an offer of some kind with little to no distractions. Specifically, you won’t see so many links all over the place unlike a website’s home page
- The CTA is short, simple, and to the point
- It’s designed to gather email addresses
How to install a landing page on WordPress?
The answer to this question: plugins. There are plenty of WordPress plugins each designed to serve some kind of function. Name the function and there’s a good chance that there’s a plugin for that.
For example, you might have a website where you sell custom packages and you need something that will determine the price that your customers will need to pay once the order is made. So you find a plugin just for that purpose (and yes, they actually do exist).
The same can be said for the WordPress landing page plugins. All you have to do is find the plugin, install it in your WordPress dashboard (by way of uploading it), and you’re good to go.
No custom coding experience or knowledge needed. It’s as easy as one, two, three. With that in mind, let’s get right to the meat of this write-up.
List of WordPress Landing Page Plugins
The following is a list of high converting WordPress landing page plugins that we recommend right now. This list may be subject to change over time. While not every landing page plugin is created equal, it will give you an opportunity to choose one over the other due to a unique feature you might like.
This list below will serve as your starting point in the search for your next landing page plugin. Let’s take a look:
First on our list of WordPress landing page plugins, we’ll be taking a look at WPForms. This plugin is one of our favourites because it allows you to create a simple landing page from scratch. It’s pretty much drag and drop and nothing else.
You can literally create a landing page in no time using WPForms. And with the help of the visual editor, you can have one put together and have just enough time in the day to do whatever else you want.
If quick and easy is your thing, you’d be insane to pass up the chance to try this out for yourself. But what else does it offer other than the ability to quickly build landing pages? Let’s take a look at some of the additional features.
For one, this will allow you to create polls, surveys, RSVP for events, and so much more. So you get more than just a landing page plugin. You get a suite of tools that will make things simple (especially for businesses).
You can use WPForms for free. But you get limited features and the pro version will obviously give you the additional features and then some (at a yearly subscription price).
Maybe you haven’t launched your website yet. If that’s the case, you’re going to need a “Coming Soon” page. The WP Maintenance mode plugin gives you the opportunity to collect email addresses so your subscribers and future visitors can stay in the know of when your website launches. This is one of those landing page plugins that is newbie-friendly.
Not to mention, it’s very simple to put together. On top of that, you can use this while your website is undergoing major updates to where you can’t have a lot of visitors. That’s when you activate this, update the page explaining the situation, and reminding them to sign up for the mailing list (assuming they haven’t) so they know when everything is back up and running.
Communication is key when it comes to having a website. Especially when it’s your usual visitors and repeat buyers. Without it, you wouldn’t exist (nor would you be making some cold hard cash from your products and services).
But let’s not leave it here. You still get a bounty of awesome features. You get well over half a million background images that will be fitting for your landing page.
Plus, it’s compatible with plenty of marketing integration tools. And you get well over 50 templates that will make your coming soon page a lot easier to set up.
But those are just a sampling of what you’ll get with the WP maintenance mode. And best of all, it’s not as expensive as some of the higher-end landing page plugins.
Next is OptinMonster. This plugin prides itself in being one of the top conversion optimization toolkit out there. But how does it stack up?
You have the ability to create landing pages for two major purposes. The first one is an inline campaign landing page, which is great for when you are running regular promotions. The second one is your welcome mat landing page (where first-time visitors will see it before they view the rest of the site).
Either way, you have plenty of awesome tools at your disposal that will help build your list. If you’re serious about building your email list (and possibly in the fastest way possible), this could be the plugin you need. This is perfect for someone who prefers a good drag and drop builder with all the fixings.
What else is included? If you use Divi, Elementor Pro, or some of the other similar WordPress frameworks, you’ll be happy to know that the OptinMonster is compatible with them. So the integration of your landing pages will be easy peasy.
And you also can use full-screen landing pages that will catch the reader’s attention. If you are looking to make your landing page a high converting one, try out this feature for yourself as part of a test to see how it stacks up compared to other setups.
Leadpages seems to be getting a lot of praise and rave reviews these days. So what makes this plugin so great? For one, it’s a SaaS style plugin that will allow you to drag and drop the things you need to make the perfect landing page.
You can publish them with ease and it won’t hurt or slow down the server in the slightest. It’s WordPress compatible, so there’s a designated plugin which will keep everything in sync. And with hundreds of templates at your disposal, there really is no limit to how your design will look.
One of our favourite designs is the one-page template. Almost every business owner will put this to good use because it’s clean, simple, and there is nothing distracting like a handful of links. If you want simple and to the point, Leadpages might be willing to offer that with their wide range of templates.
You also get popup bars, subscription alerts, and even built-in checkout pages with Stripe integration pages (which are perfect for trial offers). You get a Swiss Army knife of excellent features at a pretty reasonable monthly price. Quite the steal of a deal, if you ask us.
Next on the list is Beaver Builder. This has a very powerful visual editor that will allow you plenty of customizable options. You can give this a whirl and you may find yourself playing around with it all day long (with so many design ideas).
You’ll have a real ball with it. But be warned, you might have a hard time choosing which design will work best. Still, you’ll be able to put together a clean and simple landing page.
Not to be outdone, it’s compatible with most of the popular email marketing programs on the market (i.e — Constant Contact, MailChimp, Active Campaign, etc.). If you already have a well-established email list, but continue to grow it and automate the email process, Beaver Builder will have no trouble adapting to what email automation program you use.
If you run an eCommerce store on the WooCommerce platform, you’ll be happy to know that Beaver Builder is compatible with that very program. This means you’ll be able to collect emails so you can keep your paying customers in the know with the latest deals.
Simple, powerful, and a lot of compatibilities are just a few words to describe the Beaver Builder. We dare say that this is one of those plugins that would be hard to beat.
If you are looking for a landing page plugin that could serve as your best sales funnel builder, then OptimizePress is your best friend here. They have a feature known as “The Lightning Builder”.
Needless to say, it lives up to the name. You can build a simple, easy to set up a landing page in literally no time. There really is no need to overthink the kind of design or layout you want.
You can build just about any kind of landing page you want. Lead capture pages, video landing pages, thank you pages, and so on. The options are pretty much limitless.
If you broadcast webinars on a regular basis, OptimizePress will work with plenty of software that is tailored to them. And it has compatibility with various payment gateways so you can get the sales rolling in while you’re wrapping up your latest broadcast.
OptimizePress might very well be one of (if not the most) powerful landing page plugins for WordPress on the list. It’s reliable, easy to use, and has so much room for app integration. You get it all for south of $100 a year (now that’s a steal!).
If you are looking for a WordPress plugin that will help you design a high converting landing page, there is no denying that one of these five will get the job done. While most of them have a free option available, the features will be limited.
So it would be ideal to purchase a pro version. All you need to do is find the best one that you can afford based on the features that fulfil your needs and personal preferences. Remember, using a plugin for building a landing page that highly converts is half of the battle.
The other half of the battle is what you are offering? What will you give away in exchange for their email address? While the design does matter to an extent, what you’re offering to your customers is where the landing page can haul in the conversion rates you want.
This list was compiled by a website design expert with continued edits from the WPism team.
– Andrian Valeanu, Founder & Editor-in-chief of Designmodo
– WPism Team